Why You Should Invest In Innovative Companies..

Innovative companies – in any industry – can develop and, crucially, maintain competitive strengths that translate into long-term outperformance over stagnant and dated peers. By investing in high-quality innovative companies, we access the transformative growth themes, but avoid the fads. We look for growth, but not at any price.


Innovation can impact a company’s products, services or business model. Innovation can be dramatic where companies create new markets or disrupt incumbents. Or it can be more subtle where innovation leads to small but important advances that create a sustainable competitive advantage. Ultimately innovative companies can have faster profit growth and higher profit margins while their secular growth opportunities mean they can be less susceptible to the economic.

So how do we identify innovative companies?

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Global Innovators at a glance 24 07 2020
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